why it matters.
The best written content can sit unread if it doesn’t resonate with a target audience or if it fails to guide them toward taking action. Our human-first content strategy targets search intent, and helps foster decisions with an aim to turn visitors into customers.
what we’ve achieved.
Leading end-to-end SEO & content strategies for Purpl Discounts, we grew organic traffic by 51.9%, and conversions by 38.8% in the first half of 2025.
- 20 years experience.
- user & data driven.
measurable results.
what you’ll gain.
content roadmap.
A customised calendar of topics, formats and channels mapped to each stage of your customer journey and seasonal factors.
user-focused content.
Jargon-free copy that engages readers and drives them to engage with your brand or services.
competitive edge.
In-depth gap analysis to fill topics and niches your competitors missed in order to claim untapped search visibility.
measurement & optimisation.
Monthly updates and tests to keep your content fresh, relevant and aligned with evolving user needs & algorithms.
agile content process.
what we offer.
research & discovery.
This phase digs into the keywords people are actually searching for, not just the obvious ones, but the ones that signals real intent. We use our own AI tools to size up the competition and figure out where the gaps are.
strategic planning.
We’ll build out a clear content calendar with priorities, deadlines, and formats that make sense for your goals. Each brief includes target keywords, suggested headlines, and calls to action that aren’t just ticking boxes, they’re there to drive action. We also look closely at who we’re talking to. That means proper audience and demographic research, so the tone, topics and angles actually land. We’ll group themes into clusters and pillars to build momentum over time.
creation, integration, optimisation & distribution.
We publish a mix of formats, from practical guides and listicles to trending news and narrative-led content, all designed to support your broader goals. Every asset is optimised for search, covering the essentials like title tags, meta descriptions, internal links and schema markup to maximise visibility.
We also integrate rich media to drive deeper engagement like custom imagery, infographics or video content that adds value and strengthens SEO performance.
Content isn’t just created and left to sit. We distribute it across paid, owned and earned channels to help boost awareness, attract links, and drive meaningful interaction.
And if there’s existing content that performed well in the past? We’ll look at ways to refresh or repurpose it so it continues to support your growth targets and KPIs.
measurement & reporting.
You get a monthly dashboard showing what’s working, traffic, visibility, engagement, and where to tweak. From there, we make small but meaningful changes that keep performance moving in the right direction.
contact.
From bespoke SEO strategies, content services, to a modern high-performance website-it’s all based on your requirement.
frequently asked questions.
FAQs.
An SEO content strategist does deep keyword and search intent research for content planning and implements optimisation best practices to help make sure content appears in organic search results, resonates with audiences and converts.
We tailor content strategies to your goals and budget, focusing on the topics and keywords that drive the most impact whether you’re a startup, small business, small medium enterprise, or a global brand.
A straightforward four-step framework is:
1. Define your goals and audience.
2. Map topics to users and channels.
3. Launch content and distribute across paid, owned, and earned channels.
4. Measure and revise based on performance data.
