2024, STL Training
In progress.
2023 to 2024, eventbrite
Worked as part of the Foundation Marketing team and put together a strategy to 1) recover performance for their informational content after the core algorithmic and helpful content updates in 2023, and 2) drive incremental organic performance by publishing location-level content for venues/events.
2022 to 2023, eBay
Launched the eBay sneaker releases platform in the USA as a POC (proof of concept) for future content development. This drove a 5x increase in organic visits from the end of May-23.
2022 to 2023, PHIN
SEO consultancy that focused on optimising content for audiences that are searching for private healthcare information. This grew clicks at an average rate of 10% MoM (month-on-month) in H2 2022. In 2023, worked on improving user experience metrics.
2022, Dexerto
My EEAT and technical SEO strategy contributed to a search performance uplift of 22% comparing the before and after Google releases core, helpful and product reviews algorithm updates in September 2022. This has since contributed to a record number of visits ahead of Black Friday 2022.
2021, Boomin
At the time of when the business was trading, we got the website SEO ready technically and wrote evergreen content before it’s launch. This grew traffic at an average rate of 6% DoD (day-on-day) on launch.
2020 to 2021, REKKI
We were able to connect with new audiences by pragmatically publishing new content on a UK & USA location-level. This drove a year-on-year traffic uplift of 85.07% in just 3-months.
2019 to 2020, MyVoucherCodes
We restored and published new content to regain organic search visibility after a 2-year decline period. Search visiblity increased by 60% in 7-months and traffic was up 12% month-on-month on average throughout this period.
2016 to 2019, Zoopla Property Group
I was the appointed Head of SEO, and in the first half of their 2018 to 2019 financial year my team and I drove a year-on-year traffic uplift of 6.19% for Zoopla.co.uk, 41.31% for Primelocation.com and 62% for Smartnewhomes.com.
