measured work.
case studies.
2025 to 2026
Purpl Discounts
UX & SEO improvements were made to the content on their partner brand pages.
- +141.2% in organic search clicks from non-brand keywords YoY
- +369.6% in organic search impressions%
2026
Krotos.studio
SEO engagement covering technical SEO, transactional content, non-brand visibility and top-of-funnel content planning.
- 70% non-brand click growth YoY
- 49% transactional-page click growth YoY
- 122% overall impression growth YoY
2026
LOWLU
Local SEO growth supported by dedicated location pages, website-domain consolidation, and informational content.
- +459% organic search clicks YoY
- +233.5% organic search impressions YoY
- 11,570 organic sessions to location pages
2025
My Bespoke Room
I developed a new blog and led the SEO migration from a subdomain to the main website over a two-month project.
- 6% initial uplift
- 21% month-on-month organic traffic growth
2024 to 2025
Purpl Discounts
I led end-to-end SEO strategy across technical, content and editorial work, with accessibility and conversion performance in focus.
- 51.9% organic traffic growth
- 38.8% conversion growth
2022 to 2023
eBay
I supported the US eBay sneaker platform as a proof of concept for future content development.
- 5x increase in organic visits
2022 to 2023
PHIN
I provided SEO consultancy focused on content for people searching for private healthcare information.
- 10% average month-on-month click growth in the second half of 2022
2022
Dexerto
I developed a technical SEO and content-quality strategy around Google core, helpful content and product reviews updates.
- 22% performance improvement
- record visits ahead of Black Friday 2022
2021
Boomin
Before launch, I worked on technical SEO readiness and evergreen content.
- 6% average day-on-day traffic growth at launch
- average ranking of 13 post launch
2020 to 2021
REKKI
I supported location-level content for UK and US audiences.
- 85.07% year-on-year traffic increase within three months
2019 to 2020
MyVoucherCodes
I restored and published content to support recovery after a two-year decline in organic search visibility.
- 60% improvement in search rankings over seven months
- 12% average month-on-month traffic growth
- 19% revenue growth recorded in the CV
2019
TrustedHousesitters
I worked as an SEO Strategy Consultant on a short contractor engagement.
- 3% organic traffic growth
- 5% revenue growth
- average ranking improved from 7 to 4
2016 to 2019
Zoopla Property Group
I worked across product, engineering, marketing, social, content and PR to shape SEO and location-specific content around audience needs.
- Zoopla: 6% organic traffic growth YoY and 10% lead growth YoY
- PrimeLocation: 41% organic traffic growth YoY and 35% lead growth YoY
- SmartNewHomes: 62% organic traffic growth and 38% lead growth
2016 to 2019
PrimeLocation
Organic-search performance for PrimeLocation during my leadership role across the Zoopla property portfolio.
- 41% organic traffic growth YoY
- 35% lead growth YoY
2016 to 2019
SmartNewHomes
Organic-search performance for SmartNewHomes during my leadership role across the Zoopla property portfolio.
- 62% organic traffic growth
- 38% lead growth
2012 to 2014
Honda UK & EU
SEO performance recorded during my Senior SEO Manager role at Starcom MediaVest.
- Honda UK: 28% visibility growth YoY
- Honda UK: 16.4% traffic growth YoY
- Honda EU: 18% traffic growth YoY
2011 to 2012
Pepsi Max UK
I managed SEO strategies for Pepsi Max UK while working as an SEO Account Manager at Mindshare.
- 28% organic traffic growth YoY
- 18% organic search visibility growth YoY
2011 to 2012
Land Rover
I managed SEO strategies for Land Rover while working as an SEO Account Manager at Mindshare.
- 11% organic traffic growth YoY
- 19% organic search visibility growth
published experience.
other published work.
KaizenJDM
I developed and published a new bespoke ShopWired website in Q4 2025.
STL Training
I worked alongside the digital marketing team on website changes related to 2024 third-party cookie and data privacy requirements.
Eventbrite
I worked as part of the Foundation Marketing team on a recovery strategy after Google core and helpful content updates in 2023.
scope.
what the work covers.
technical SEO & migrations
Migration planning, technical readiness, site health and search-engine accessibility feature in work for My Bespoke Room, Dexerto and Boomin.
content & audience needs
Content planning, recovery, location content and editorial support feature in work for Purpl Discounts, eBay, PHIN, REKKI and MyVoucherCodes.
launches & recovery
Published projects include pre-launch technical readiness for Boomin and recovery-focused work for MyVoucherCodes and Eventbrite.
cross-functional delivery
Zoopla, Purpl Discounts, Eventbrite and STL Training show work carried out alongside marketing, editorial, product, engineering or digital teams.
relevance.
who this experience is relevant to.
businesses dealing with decline
MyVoucherCodes, Dexerto and Eventbrite show experience around recovery, algorithm changes or deteriorating organic performance.
teams planning a launch or migration
My Bespoke Room and Boomin show published work around migrations, technical readiness and launch preparation.
teams that need SEO embedded into delivery
Zoopla, Purpl Discounts and other projects show SEO working alongside editorial, marketing, product and engineering rather than as an isolated recommendation stream.
client perspective.
Results are only part of the picture.
“In his time with us, results have shown; our SEO share started growing again after a long period of decline.”
Stefano PerinoVice President · MyVoucherCodes.co.ukschedule a meeting.
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