project.
the work.
Within the Zoopla property portfolio, I grew SmartNewHomes through location-page optimisation and new location content, while differentiating the site from Zoopla so the brands did not rely on the same organic-search content.
New location pages
Created new location pages to extend SmartNewHomes coverage across more geographically specific property searches.
Existing page optimisation
Optimised existing location pages to improve their relevance to the places and property searches they were intended to serve.
Content differentiation
Differentiated SmartNewHomes content from Zoopla rather than duplicating the same approach across both brands, reducing overlap within the property portfolio.
documented outcome.
the result.
The location-page programme expanded SmartNewHomes search coverage while creating a more distinct content footprint from Zoopla. Documented results show organic traffic up 62% and leads up 38%.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.