project.
the work.
Cross-functional SEO work connecting product, engineering and marketing with audience research and location-specific content.
visit Zoopla Property GroupCross-functional delivery
Integrated product, engineering and marketing into a cross-functional team.
Audience understanding
Worked with social, content and PR teams to understand user pain points and how people searched during the property journey.
Location content
Used those insights to create location-specific content designed to help users.
Team leadership
As Head of SEO, documented results show responsibility for a team spanning SEO executives, an SEO manager, developers and digital PR executives.
published outcome.
the result.
Documented results show Zoopla organic traffic up 6% year-on-year and leads up 10%; PrimeLocation organic traffic up 41% year-on-year and leads up 35%; and SmartNewHomes organic traffic up 62% with leads up 38%.
schedule a meeting.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.