performance.
what I build for.
I build around usability, performance, accessibility, maintainability and SEO fundamentals rather than treating those as separate fixes after launch.
performance
Keep page weight, rendering and third-party scripts under control so important content can load quickly and remain stable.
responsive UX
Design layouts that reflow across mobile, tablet and desktop without hiding primary content.
maintainability
Use clean, understandable front-end code and a content structure that can be extended without rebuilding the whole site.
accessibility
Build semantic HTML, keyboard-operable interactions, visible focus states and sufficient contrast into components from the start.
performance.
SEO by default.
The website is part of the SEO system, so technical and content decisions should support search and users from the start rather than create debt that has to be repaired after launch.
information architecture
Use logical page relationships, descriptive links and predictable navigation.
semantic structure
Keep one clear page topic, meaningful headings and visible content that does not depend on client-side rendering to exist.
metadata & canonicals
Ship each page with its own descriptive title, description and canonical rather than leaving those as an afterthought.
migration planning
Where a rebuild changes URLs or platforms, treat redirects, canonicals and crawl validation as part of the release plan.
performance.
accessibility.
Accessibility is built into the component system from the start rather than added as a visual-only check at the end.
keyboard
Primary navigation and interactive controls remain operable from a keyboard, with visible focus.
reflow
Layouts are designed to reflow to narrow viewports rather than forcing two-dimensional scrolling.
clear labels
Links and headings describe their destination or topic instead of relying on context-free labels.
reduced motion
Non-essential motion respects the user’s reduced-motion preference.
performance.
proof.
Published case studies include both development and migration work.
My Bespoke Room
Developed a new blog and led the SEO migration from a subdomain to the main site, followed by a 21% month-on-month organic traffic uplift after migration.
KaizenJDM
KaizenJDM web development is listed as in progress, so no outcome is presented until a result has been published.
asked. answered.
FAQs.
Practical answers about how web development, SEO and accessibility fit together.
Is the design separate from SEO?
No. Performance, usability, accessibility and SEO fundamentals are part of the same web-development approach.
Will a rebuild automatically improve rankings?
No. A better technical foundation can remove barriers, but search performance still depends on useful content, relevance, authority and how the migration is handled.
Can you work with WordPress?
Yes. STRINGERSEO publishes WordPress development guidance and uses WordPress within its own publishing workflow.
client perspective.
A client perspective on working with me.
“Jonathan’s depth of understanding when it comes to SEO is astonishing. Whether you need advice on improving your content or how to improve your site’s health and performance to be properly optimised, he’s full of answers and suggestions. He also takes the time explain why and how he’s doing things so that you can implement them in the future.”
Ross Deason
Head of Editorial · Dexerto.com
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.