research.
what it covers.
Content works better when each page has a clear audience, purpose and next step rather than being produced simply to fill a publishing calendar.
research & discovery
Analyse search demand, intent, search results, competitors and available first-party data to understand where content can add value and what deserves priority.
planning & briefs
Build a clear roadmap of topics, formats and briefs tied to the goal of each page, with headings, internal links, target queries and calls to action where the evidence supports them.
creation & optimisation
Support practical guides, evergreen resources, news or narrative-led content where those formats suit the audience and objective, while considering titles, descriptions, internal links and appropriate structured data.
distribution
Consider paid, owned and earned distribution where it can help useful content reach the audience it was created for.
refresh & consolidation
Review existing content for opportunities to update, consolidate or repurpose it where performance and audience needs justify the work.
measurement
Use agreed KPIs to understand what changed, what is working and where the next content optimisation priority sits.
plan.
how I work.
The process starts with the audience and business goal, then turns that evidence into priorities that can be created, published and measured.
1. understand
Define the audience, goals, existing content, search demand and the decisions the content needs to support.
2. prioritise
Identify the topics, formats and page opportunities that are most useful to the audience and most relevant to the business.
3. create & optimise
Brief, create, integrate or improve content with clear structure, internal links and page-level SEO requirements where they are relevant.
4. distribute & refine
Support useful distribution, measure agreed KPIs and update the roadmap as performance and audience needs change.
measure.
proof.
Published STRINGERSEO case studies show content strategy being used alongside technical SEO, accessibility, conversion and location-level growth.
Purpl Discounts
An end-to-end SEO strategy spanning technical, content and editorial work recorded 51.9% organic traffic growth and 38.8% conversion growth in the first half of 2025.
REKKI
A pragmatic UK and USA location-level content programme was followed by an 85% year-on-year performance improvement in three months.
My Bespoke Room
Blog development and an SEO migration from a subdomain to the main site produced an initial 6% uplift, followed by 21% month-on-month organic traffic growth.
tailored.
who it fits.
Content strategy can support organisations at different stages, from deciding what to publish through to improving a large existing content estate.
business owners
For businesses that need a clear content roadmap tied to audience needs and commercial priorities rather than a list of disconnected topics.
marketing & editorial teams
For teams that need research, briefs, content architecture, optimisation priorities or a clearer measurement framework.
larger content estates
For organisations that need to decide what to update, consolidate, repurpose or remove instead of continually adding new pages.
asked. answered.
FAQs.
Practical answers about scope, delivery and how the service fits with wider SEO work.
What does an SEO content strategist do?
An SEO content strategist uses keyword, search-intent and audience research to plan content, then applies optimisation best practices so pages can be discovered, understood and useful to the people they are intended for.
Can the content strategy fit an existing team and budget?
Yes. I tailor the strategy to the goals, audience, budget and available resources, whether the organisation is a start-up, small business, SME or larger brand.
What does a practical content strategy process look like?
A straightforward framework is to define the goals and audience, map topics to users and channels, launch and distribute the content, then measure and revise it using performance data.
client perspective.
A client perspective on working with me.
“Whether you need advice on improving your content or how to improve your site’s health and performance to be properly optimised, he’s full of answers and suggestions.”
Ross DeasonHead of Editorial · Dexerto.comschedule a meeting.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.