strategy.
what it covers.
SEO works best when technical, content and distribution decisions support the same audience and commercial goals.
strategy & research
Keyword, search-result, audience and competitor research to understand demand and decide what deserves attention first.
technical SEO
Crawling, indexing, architecture, performance, structured data and migration support where technical issues are limiting discoverability.
content & on-page
Content planning and optimisation shaped around user intent, with clear headings, internal links and page-level priorities.
distribution & reputation
Content does not stop at publication. Where relevant, SEO is considered alongside social, digital PR and other channels that can extend reach.
measurement
Use performance data to understand what changed, what worked and where the next opportunity sits.
team collaboration
Work alongside business owners, marketing, editorial, product and engineering teams so recommendations can be understood and implemented.
strategy.
how I work.
My approach is bespoke rather than a repeatable audit handed to every business.
1. understand
Start with the business, the audience, current performance and the constraints around implementation.
2. prioritise
Sequence opportunities by likely value, effort and dependency so teams know what should happen first.
3. implement & enable
Support delivery directly where appropriate and give internal teams clear, actionable recommendations where they own the implementation.
4. measure & refine
Review performance, learn from the result and adapt the roadmap instead of treating SEO as a one-off checklist.
strategy.
proof.
Published case studies show this consultancy model across e-commerce, publishing, healthcare and accessibility-led retail.
Purpl Discounts
51.9% organic traffic growth and 38.8% conversion growth in the first half of 2025.
Dexerto
22% performance improvement around Google updates in September 2022.
PHIN
10% average month-on-month click growth in the second half of 2022.
eBay
5x increase in organic visits for the US sneaker platform proof of concept.
strategy.
who it fits.
I work across start-ups, small businesses, SMEs and larger organisations, with the scope shaped around the problem rather than a preset tier.
business owners
For owners who need practical SEO direction without translating a technical report into a plan themselves.
marketing & editorial teams
For teams that need research, prioritisation, content direction or specialist SEO input.
product & engineering teams
For organisations where SEO depends on templates, rendering, information architecture, migrations or development work.
asked. answered.
FAQs.
Practical answers about scope, collaboration and how the consultancy fits with internal teams.
Is every SEO consultancy engagement the same?
No. Recommendations and content plans are shaped around the business, its audience, competition, goals and existing online presence.
Can STRINGERSEO work with an internal team?
Yes. I work alongside business owners and marketing, editorial, product and engineering teams so recommendations can fit the people responsible for implementation.
Does SEO consultancy include technical and content work?
It can. The service can combine technical SEO, content strategy, training, consultancy and web support where those disciplines are relevant to the problem being solved.
client perspective.
A client perspective on working with me.
“He took a methodological and detailed approach, and was always led by data. Rather than leave us with a broad, woolly set of recommendations, he worked with us to develop clear, detailed and actionable fixes and recommendations.”
Jonathan Evans
Corporate Affairs Manager · PHIN.org.uk
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.