technical.
what it covers.
Technical SEO focuses on the infrastructure and implementation issues that can stop important content being discovered, processed or experienced reliably.
crawling & indexing
Identify crawl errors, rendering problems, indexing issues and other technical barriers that can prevent important pages from being discovered or processed.
architecture & internal linking
Review content hierarchy, URL structure and internal linking so users and crawlers can move through related information logically.
performance & Core Web Vitals
Review image delivery, caching, CSS, JavaScript, resource loading and relevant server-side factors, prioritising measured issues affecting Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
structured data
Recommend and test structured data where the visible content supports it, helping machines interpret content and entities without treating schema as a ranking guarantee.
website & blog migrations
Plan redirect mapping, canonical handling, crawl validation and staging checks to reduce avoidable SEO risk before and after launch.
monitoring & reporting
Where ongoing monitoring is in scope, track agreed technical signals such as crawl errors, broken links and Core Web Vitals regressions, then report the issues that need action.
technical.
how I work.
The work is prioritised around the measured problem, the implementation environment and the people responsible for making changes.
1. diagnose
Start with crawling, indexing, rendering, architecture, performance and the technical signals relevant to the site rather than applying a generic checklist.
2. prioritise
Separate urgent blockers from lower-value improvements, taking likely impact, effort and dependencies into account.
3. implement & support
Make changes directly where appropriate or give product, engineering and marketing teams clear implementation requirements where they own the code or platform.
4. validate & monitor
Re-crawl, re-test and review the agreed signals after implementation so the result is checked rather than assumed.
evidence.
proof.
Published STRINGERSEO case studies show technical SEO being used alongside migrations, editorial strategy and broader SEO delivery.
My Bespoke Room
A two-month blog development and SEO migration project produced an initial 6% uplift, followed by 21% month-on-month organic traffic growth.
Dexerto
E-E-A-T and technical SEO work around Google updates in September 2022 was followed by a 22% performance improvement across the published comparison period.
Purpl Discounts
An end-to-end SEO strategy spanning technical, content and editorial work recorded 51.9% organic traffic growth and 38.8% conversion growth in the first half of 2025.
fit.
who it fits.
Technical SEO is most useful when discoverability or performance depends on the platform, templates, rendering or implementation decisions rather than content alone.
business owners
For businesses that need technical issues translated into clear priorities rather than a long audit with no implementation order.
marketing & SEO teams
For teams that need specialist diagnosis, migration support, structured data guidance or technical prioritisation.
product & engineering teams
For organisations where SEO depends on templates, JavaScript, rendering, information architecture, performance or release processes.
asked. answered.
FAQs.
Practical answers about scope, delivery and how the service fits with wider SEO work.
What does technical SEO improve?
Technical SEO improves the infrastructure that affects crawling, indexing, rendering, performance and user experience so important content can be discovered and processed reliably.
How much does technical SEO cost?
The cost is bespoke and depends on the size and complexity of the site, the depth of the audit and the implementation support required. Scope should be agreed against the available budget and priorities.
How quickly should technical SEO show results?
There is no fixed timeline. Technical changes can often be measured soon after implementation, while search visibility depends on crawling, indexing, competition and the changes that were made.
client perspective.
A client perspective on working with me.
“Rather than leave us with a broad, woolly set of recommendations, he worked with us to develop clear, detailed and actionable fixes and recommendations.”
Jonathan EvansCorporate Affairs Manager · PHIN.org.ukschedule a meeting.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.