Marketing
What is an SEO consultant? Clear explanation and hiring checklist
A practical explainer: what an SEO consultant does, when to hire one and a step-by-step checklist to evaluate candidates for your UK business.
SEO insights & helpful guides.
Marketing, SEO & AI
Which retail search queries actually trigger a Local Pack? An 8-market study
Original STRINGERSEO research analysing 880 anonymised retail search queries across eight European markets. A retail keyword can be highly commercial without being particularly local.…
Content
How to use Haplo Online for publishing draft-ready content
Step-by-step guide to using Haplo Online for automated content generation. Set up tests, workflows and governance to scale content for your SME or startup.
Technical
How to improve crawl rate: audit, fixes and monitoring
Practical guide to improve your site’s crawl rate. Step-by-step audit, priority fixes (server, sitemaps, robots, links) and monitoring with Search Console.
Content
Optimise content with a priority-first workflow
Practical, step-by-step guide on how to optimise content for SEO and user intent. Prioritise updates, improve structure, meta tags, links and measure impact.
Content, Distribution & Reputation
What happened to infographics and SEO?
A concise guide to why infographics no longer deliver the same SEO returns and what to do instead. Practical steps for creation, optimisation and…
Distribution & Reputation, Marketing
Entity-based SEO and the knowledge graph
A practical guide to using the knowledge graph in entity-based SEO. Prioritised audits, schema/JSON-LD, entity linking and measurement steps you can apply.
Distribution & Reputation, SEO & AI
How digital PR helps brands appear in AI overviews
Practical guide to using digital PR to increase the chance your brand is cited in Google AI Overviews. Tactics, a prioritised checklist and measurement…
SEO & AI
A practical overview and use cases for Google AI Overviews
A practical guide to Google AI: understand key features, common applications and practical considerations for businesses and developers.
Content
How to use SerpApi for keyword research (step-by-step with Python examples)
SerpApi is a third-party service that captures and parses search engine results pages (SERPs) and returns structured data (typically JSON). It can support keyword…
Technical
How to Automate Keyword Research with Keywords Everywhere and Google Sheets
If you’re working on keyword research in Google Sheets, you know how tedious it can be to copy‐and‐paste keywords and search volume data manually…
Marketing
10 Steps to Evaluate an SEO Agency
Handing a website’s SEO to an agency means trusting a third party with growth targets, budgets, and brand reputation. If progress feels unclear, deliverables…
Technical
SEO Website & Blog Migrations: Checklist & Best Practice Guide
A blog or website migration either runs smoothly or turns into a headache. When you move to a new content management system, consolidate domains,…
Content, SEO & AI
Semantic SEO: what it is and how to optimise for it
Semantic SEO focuses on context: the meaning behind a query, the intent driving it, and the related concepts that help a page fully satisfy…
Content, Marketing
How to Find Keyword Opportunities Using Google Search Console
A Simple GSC Method to Uncover High-Demand Keyword Opportunities. When it comes to finding new keyword opportunities, most marketers jump straight into third-party tools.…
Marketing, SEO & AI
How SEO is a long-term, user-focused strategy
SEO works best as an ongoing, user-led discipline rather than a one-off task. Rankings change as search demand shifts, competitors improve, and search engines…
Content
How to Use Structured Data for Local SEO
Estate agents that advertise property to rent or for sale can appear for search terms such as “property to rent in Hove” in Google.…
Technical
How to Extract Canonical URLs in Google Sheets Using Python
If you’re managing a large list of URLs and want to quickly check their canonical URLs but do not have access to a website…
Content, Technical
How to Optimise a Product Data Feed for Google Merchant Center
Google Merchant Center is a tool for eCommerce websites and it can help you increase their visibility on Google Shopping, Search, and Ads. Your…
Technical
How to Add an Author Bio on Author Archives in WordPress
Many WordPress themes do not automatically display an author biography on author archive pages. Here is an example of the one on this website…
Technical
How to Add Image Links in a Custom WordPress XML Sitemap
XML sitemaps play an important role in SEO. They help search engines discover and index different pages from your website. This is especially useful…
Content
How to Structure a Blog Post
Blogging can help a small business generate demand and improve brand awareness. A well-structured blog post can also support organic visibility and engagement when…
Content
How To Use Keywords Everywhere for Keyword Research
One of the first things to understand before you start writing content is how your readers will connect with the information you are writing…
Technical
How to Build a Custom XML Sitemap in WordPress
XML sitemaps are important for SEO, it provides a list of pages for search engines to crawl from your website. They can also be…
Content, Distribution & Reputation, Technical
How to Start a Basic SEO Strategy in 5 Steps
Search engine optimisation (SEO) is a way small businesses can generate traffic to their website. A well-structured SEO campaign can become part of your…
Content, Technical
How to Create a WordPress Plugin to Warn Content Editors About Long URLs
URLs are a very important part of user experience and SEO. A long URL may confuse users, it will definitly make it harder for…
Technical
How to Automate & Extract Screaming Frog Issues into Google Sheets
Screaming Frog is a well known and powerful tool for SEOs, it allows them to crawl and analyse websites deeply but using their some…
Content, Distribution & Reputation
How & Why Brands Are Winning With Reddit Marketing
Reddit usage in the UK has grown remarkably and just surged past X, formerly known as Twitter, as the UK’s fifth-most-used social platform (The…
Technical
How to Modify All WordPress Links for a Reverse Proxy Setup
If you are hosting your WordPress blog or website behind a reverse proxy under a different domain, you might experience a range of issues…
Technical
HubSpot Blog Post Exports: How to Clean Them Up for WordPress Using Google Sheets
HubSpot makes it fairly straightforward to export blog content, but the HTML that comes out is often full of inline styles, classes and IDs.…
Technical
URL Redirect Mapping with Python for Website Migrations
In any SEO and website migration project, accurately mapping old URLs to new ones is critical for maintaining search engine rankings and minimising disruptions.…
Technical
Canonical Tags: What They Are and Why They Matter
Canonical tags help search engines understand which URL should be treated as the primary (preferred) version when multiple URLs serve the same, or very…