location.
what it covers.
I work with local-search problems across Shoreham-by-Sea, West Sussex, Worthing and Brighton, supported by published guidance on location content, Google Business Profile and LocalBusiness structured data.
location research
Understand how people search for the service in each relevant area and which locations genuinely need their own page.
location architecture
Create a logical structure for service and location content, with internal links that help users and crawlers move between related pages.
Google Business Profile alignment
Keep the website and Google Business Profile information aligned so users and search engines see consistent business details.
LocalBusiness structured data
Use appropriate LocalBusiness schema where the page content supports it, with consistent business and service-area information.
measurement
Track organic visibility and the actions that matter to the business rather than relying on local rankings alone.
relevance.
location pages.
A useful location page should support a real audience need and stay tied to the market it serves rather than repeat a generic template with a different place name.
useful first
Write for people in the area, not for a location keyword repeated through a generic template.
distinct intent
Only create a separate location page where the business actually serves that area and there is useful content to present.
connected structure
Link location pages back to the relevant service and related areas so the site structure stays understandable.
discoverability.
local signals.
My LocalBusiness guidance focuses on consistent, machine-readable business information rather than treating structured data as a shortcut.
business details
Name, address, phone, website and service area should be consistent wherever they are presented.
structured data
JSON-LD can describe the business and its location, but the markup should reflect visible page content.
profile hygiene
Business hours, services, photos and reviews are part of the local search experience and should remain accurate and maintained.
practical.
approach.
Local SEO remains part of a wider people-first strategy: understand the local audience, publish useful content, keep technical signals clean and measure whether visibility leads to meaningful actions.
research
Identify local demand and the service/location combinations that are useful to potential customers.
build
Create or improve the relevant pages, internal links and structured data.
validate
Check indexability, consistency, mobile usability and the accuracy of business information.
learn
Use search and conversion data to decide what should be improved next.
asked. answered.
FAQs.
Practical answers about location pages, structured data and Google Business Profile.
Do I need a page for every town I serve?
Not automatically. A location page should have a useful purpose for people in that area. Creating many near-identical pages just to target place names would conflict with the people-first approach used across STRINGERSEO.
Does LocalBusiness schema make a business rank locally?
No. Structured data is not a direct ranking factor. Its role is to help search engines understand business information and page context.
Is a Google Business Profile part of local SEO?
Yes. A Google Business Profile is one part of local SEO alongside the website, location content and accurate business information.
client perspective.
A client perspective on working with me.
“I worked with Jonathan for a short contract placement at TrustedHousesitters, I was impressed by his professionalism, calm approach and knowledgeable insight. He was collaborative and engaged team members in his work, always a joy to see in the office – incredibly polite and never seen without a smile :)”
Georgina Richardson
Chief Commercial Officer · TrustedHouseSitters.com
schedule a meeting.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.