integrated.
when it fits.
Embedded consultancy is useful when SEO decisions sit across several teams and need specialist judgement without creating a separate agency process.
existing teams
Useful when the organisation already has marketers, editors, developers or product owners but needs specialist SEO judgement.
complex delivery
Useful when recommendations depend on several teams and need prioritisation, explanation and follow-through rather than another standalone audit.
project or campaign work
I bring almost two decades of project, campaign, in-house and contract SEO experience into the team where it is needed.
integrated.
what I do.
The role is to make SEO understandable and actionable inside the existing operating model.
roadmap & priorities
Turn research and audits into a sequenced roadmap with clear dependencies and owners.
technical direction
Work with engineering teams on architecture, templates, performance, migrations and crawl/indexation issues.
content direction
Work with marketing and editorial teams on audience demand, content structure, optimisation and distribution.
measurement
Use data to explain what changed and whether the work is moving the outcomes the business cares about.
knowledge transfer
Explain the reasoning behind recommendations so internal teams can apply the principles independently.
integrated.
how it works.
I do not use a fixed fractional package. Scope is agreed around the team, project, priorities and delivery constraints.
fit the team
Work within the client’s existing roles, tools and delivery cadence rather than imposing an agency process.
make decisions visible
Keep priorities, assumptions and measurement clear so teams can challenge and improve the plan.
stay pragmatic
Balance strategic recommendations with what can realistically be implemented by the people and systems available.
integrated.
proof.
Published case studies and client feedback show this cross-functional model in practice.
Zoopla Property Group
Integrated product, engineering and marketing into a cross-functional team; traffic grew across Zoopla, PrimeLocation and SmartNewHomes.
PHIN
The client testimonial describes a methodological, data-led approach that produced detailed, actionable recommendations.
Dexerto
The Head of Editorial testimonial highlights both technical/site-health advice and the time taken to explain why changes were being made.
asked. answered.
FAQs.
Practical answers about how embedded consultancy works alongside an existing team.
Is this the same as hiring an agency?
Not necessarily. I work alongside internal teams and can focus on the strategic or practical areas that need specialist SEO input.
Can this involve engineering and product teams?
Yes. My published Zoopla work involved product, engineering and marketing, and the same collaborative approach fits projects where those teams own SEO dependencies.
Is there a fixed engagement model?
No. Scope is agreed around the project, campaign, team, priorities and budget rather than a fixed package.
client perspective.
A client perspective on working with me.
“I really appreciated his pragmatic approach to SEO with an effective mix of strategy and hands-on execution. He’s also a very amicable and approachable professional who has quickly become a key member of the team and someone everybody enjoyed working with. In his time with us, results have shown; our SEO share started growing again after a long period of decline.”
Stefano Perino
Vice President · MyVoucherCodes.co.uk
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.