seo & ai.
what it means.
I bring together technical SEO, content structure, entity clarity and external corroboration to improve AI search readiness without promising a guaranteed citation.
AI Overviews
Review whether important facts and answers are clearly structured and supported by sources that users can verify.
generative platforms
Improve the clarity and machine readability of content that may be used by AI assistants and answer engines.
entity understanding
Make organisations, authors, products and concepts easier to identify through consistent naming, facts, internal linking and appropriate structured data.
evidence.
what I review.
I review the technical, content and authority signals that influence whether important information can be discovered, interpreted and attributed.
crawlability & indexability
Important content needs stable, indexable URLs and should not rely on inaccessible rendering.
content structure
Clear headings, concise factual statements and question-led sections make important information easier for people and machines to interpret.
authorship & provenance
Visible authorship, dates, references and consistent identity signals make claims easier to attribute.
structured data
Use valid schema to describe content and entities where the visible page supports the markup.
external corroboration
Digital PR and reputable third-party mentions can strengthen the independent signals around a brand or claim.
monitoring
Track priority queries, cited sources, branded visibility and changes in organic performance rather than treating AI visibility as a one-off check.
clarity.
SEO foundations first.
AI search work should extend solid SEO foundations rather than replace them.
technical
Crawling, canonicalisation, rendering, performance and structured data still determine whether content can be understood.
content
Useful, well-sourced information remains the raw material that search and AI systems can surface.
reputation
Independent mentions and clearly attributable expertise help establish why a source should be trusted.
insights.
practical guidance.
These STRINGERSEO guides explain the approach in more detail.
AI Overviews
A practical overview of how AI Overviews present summaries, sources and what site owners should review.
Digital PR & AI Overviews
A guide to attributable quotes, citations, authoritative mentions and technical hygiene.
Entity-based SEO
A practical guide to entity clarity, knowledge graphs, structured data and consistent identity signals.
asked. answered.
FAQs.
Practical answers about AI search visibility, GEO and what can realistically be measured.
Can anyone guarantee that ChatGPT or Google will cite a page?
No. AI visibility can be improved and monitored, but platforms decide which sources they use and no consultant can guarantee a citation.
Does GEO replace SEO?
No. GEO depends on the same foundations as SEO: crawlability, useful content, clear authorship, authority and appropriate structured data.
What should be measured?
Track the priority queries that matter, AI search visibility where it can be observed, cited sources, branded search performance and traffic to pages that may be used as sources.
client perspective.
A client perspective on working with me.
“Jonathan’s depth of understanding when it comes to SEO is astonishing.”
Ross DeasonHead of Editorial · Dexerto.comschedule a meeting.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.