experience.
what I bring.
SEO decisions rarely sit in one discipline. My background combines search, content, front-end development and cross-functional delivery so recommendations can be shaped around how a website and its teams actually work.
over two decades in digital
Project, contract and in-house experience across SEO, digital marketing and front-end development.
SEO & front-end development
I started as a self-taught front-end developer before moving into digital marketing and SEO, so technical recommendations are considered alongside implementation.
strategy & hands-on delivery
My work spans technical SEO, content, information architecture, measurement and distribution, with support shaped around what the project needs.
cross-functional working
I work with business owners and marketing, editorial, product and engineering teams so recommendations can be understood, prioritised and implemented.
approach.
how I work.
The approach is deliberately practical: understand the audience and problem first, make the reasoning visible, then refine the work as evidence changes.
1. listen first
Start with the audience, the business outcome and the constraints around the work before deciding what needs to change.
2. explain the reasoning
Set clear expectations and make the evidence behind recommendations understandable rather than handing over a broad list of actions.
3. work with the people delivering it
Shape recommendations around the owners, marketers, editors, product teams or developers responsible for implementation.
4. test & refine
Keep asking questions, review what changed and adapt the approach when new performance data or implementation constraints appear.
career.
experience.
I set up STRINGERSEO in 2019 after working in-house and on contract. Since then, I have continued to support organisations directly through consultancy and project work.
sectors
Experience includes real estate, gaming, e-commerce, automotive, healthcare and other sectors where search performance depends on content, technology and internal delivery.
published client & project experience
Published work includes KaizenJDM, Purpl Discounts, Zoopla, Hamptons International, Pepsi Max, Land Rover, Mazda, Honda, Jaguar, Valusys, REKKI and Dexerto.
team leadership & consultancy
I have led teams as well as worked alongside internal specialists, with recommendations designed to fit the teams responsible for implementation.
data & user experience
Performance data and user experience sit at the centre of how I prioritise work, rather than treating SEO as a checklist separate from the rest of the website.
published results.
proof.
The work is backed by published case-study outcomes and client feedback rather than broad claims.
Purpl Discounts
51.9% organic traffic growth and 38.8% conversion growth in the first half of 2025.
Dexerto
22% performance improvement around Google updates in September 2022.
eBay
5x increase in organic visits for the US sneaker platform proof of concept.
PHIN
10% average month-on-month click growth in the second half of 2022.
collaboration.
who I work with.
I work with different team shapes and levels of digital maturity. The common requirement is a need for clear priorities, practical implementation and decisions grounded in evidence.
business owners
For owners who need senior SEO or web input without having to translate a technical document into a plan themselves.
marketing & editorial teams
For teams that need research, prioritisation, content direction or specialist SEO support alongside their existing work.
product & engineering teams
For organisations where search performance depends on templates, rendering, migrations, information architecture or front-end implementation.
larger cross-functional teams
For organisations that need SEO decisions to connect across content, product, development and measurement rather than sit within one channel.
asked. answered.
FAQs.
Practical answers about my background, the way I work and how STRINGERSEO fits alongside existing teams.
How much SEO experience do you have?
I have over two decades of project, contract and in-house digital experience, and set up STRINGERSEO in 2019.
Can you work with an existing marketing or development team?
Yes. I regularly work alongside business owners and marketing, editorial, product and engineering teams, with the scope shaped around who owns the implementation.
What kind of work does STRINGERSEO cover?
The published service set includes SEO consultancy, technical SEO, content strategy, local SEO, AI SEO and generative engine optimisation, web development and embedded SEO consultancy.
Do you work only with small businesses?
No. I work with small businesses, SMEs and larger organisations. The scope is based on the problem, team and delivery requirements rather than a preset business-size tier.
client perspective.
A client perspective on working with me.
“He’s someone I’d love to have back in my team again one day.”
Gareth HelmManaging Director & NED · Zoopla.co.ukschedule a meeting.
Want to discuss the opportunity?
Share the website, the challenge and what you are trying to achieve. I can then suggest a practical next step based on the evidence and the team responsible for delivery.