project.
the work.
End-to-end SEO strategy spanning technical, content and editorial work, with accessibility and conversion performance in focus.
visit Purpl DiscountsEnd-to-end SEO
Led the SEO strategy across technical, content and editorial work.
Transactional & editorial content
Documented results show optimisation of transactional brand pages alongside editorial content relevant to disabled consumers.
Product-team integration
The strategy was integrated with the product team to support technical SEO best practices.
Accessibility & conversion focus
The work connected audience accessibility with conversion performance rather than traffic alone.
published outcome.
the result.
Organic traffic grew by 51.9% and conversions by 38.8% in the first half of 2025.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.