project.
the work.
As an SEO Account Manager at Mindshare, I managed a Land Rover SEO programme that combined content and metadata optimisation with technical SEO to improve organic reach and support test-drive demand.
Content optimisation
Optimised key page content to strengthen relevance for the searches Land Rover wanted to reach and broaden the audience arriving through organic search.
Metadata optimisation
Improved page metadata so important landing pages were better aligned with their content and the search demand they were intended to capture.
Technical SEO
Worked on technical SEO issues that could limit search-engine discovery and indexation, supporting stronger organic visibility and more users reaching test-drive journeys.
documented outcome.
the result.
The combined content, metadata and technical SEO work focused on expanding organic reach and supporting test-drive lead generation. Documented results show Land Rover organic traffic up 11% year-on-year and organic search visibility up 19%.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.