project.
the work.
As an SEO Account Manager at Mindshare, I worked on Pepsi Max UK search performance by addressing a hashbang-based front-end architecture that created search-engine indexation challenges.
Front-end architecture
Reviewed the hashbang-based front-end structure from a technical SEO perspective, with the focus on how search engines could access the content behind the experience.
Search-engine indexation
Optimised the architecture so important content could be surfaced more effectively for search-engine discovery and indexation rather than remaining dependent on the hash-driven experience.
Organic visibility
The technical work was measured against year-on-year organic traffic and search visibility, linking the front-end changes back to search performance.
documented outcome.
the result.
Following the front-end architecture work to improve search-engine indexation, documented results show Pepsi Max UK organic traffic up 28% year-on-year and organic search visibility up 18% year-on-year.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.