project.
the work.
The programme focused on making LOWLU easier to discover both as a brand and as a set of physical sauna locations. The work combined local landing pages, consolidation of the website domain, and publishing helpful/informational content.
visit LowluLocation pages
Dedicated pages were created and optimised around the Kentish Town, Wandsworth and Ilford locations so each site had a clear organic-search destination rather than relying on the homepage alone.
Website-domain consolidation
The website estate was consolidated so users and search engines had a clearer primary domain, reducing the risk of organic signals and landing-page demand being split across separate web properties.
Informational content
LOWLU published supporting Knowledge Hub content around sauna use, recovery and cold-plunge topics, including questions around muscle recovery, sauna and weight loss, traditional versus infrared saunas and cold plunges.
documented outcome.
the result.
search demand context.
organic growth outpaced category interest.
Organic clicks were up 458.9% year on year in August 2026. UK Google Trends interest for “Sauna” increased by 43.5%. That suggests LOWLU’s organic growth outpaced underlying category demand rather than simply tracking it. Combined impressions also increased by 233.5% year-on-year.
location performance.
meaningful organic entry points.
The three location pages generated 11,570 organic landing sessions during the measured period, showing that local intent was not being captured by the homepage alone.
Kentish Town
9,144 organic sessions.
Wandsworth
1,644 organic sessions.
Ilford
782 organic sessions.
schedule a meeting.
Need organic growth across multiple locations?
Share the website, the locations and the current search-performance data. I can then scope the work around the evidence, the local-search opportunity and the implementation constraints.