project.
the work.
During my Senior SEO Manager role at Starcom MediaVest, I supported Honda UK and Honda EU by optimising existing content, creating new content for European and UK markets, and consulting on the SEO strategy for a pan-European website migration.
UK and European content
Optimised existing pages and created new content for UK and European markets to improve relevance and extend Honda's reach across local search demand.
Pan-European migration strategy
Consulted on the SEO strategy for a pan-European website migration so organic search requirements were considered across markets as the new platform was planned and rolled out.
Performance and test drives
Measured the work across organic visibility, traffic and test-drive outcomes for Honda UK and Honda EU rather than treating rankings as the end goal.
documented outcome.
the result.
The market-specific content work and pan-European migration consultancy supported growth across both properties. For Honda UK, documented results show organic visibility up 28% year-on-year, organic traffic up 16.4% and test drives up 6.8%. For Honda EU, organic traffic increased 18% year-on-year and test drives increased 14%.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.