project.
the work.
A US sneaker platform proof of concept used to test a direction for future content development.
visit eBayProof of concept
Launched the eBay sneaker platform in the USA as a proof of concept.
Top-of-funnel content
Documented results show an editorial content strategy designed to reach sneaker audiences higher up the purchasing funnel.
Search intent
The strategy targeted informational, navigational and commercial keyword intent to support awareness, returning visits and sales.
Audience scale
Documented results show the US sneaker audience context as more than one billion keyword searches per month.
published outcome.
the result.
Organic visits increased fivefold from the end of May 2023.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.