publishing. technical seo.

Dexerto E-E-A-T and technical SEO.

An E-E-A-T (experience, expertise, authoritativeness and trustworthiness) and technical SEO strategy implemented around Google core, helpful content and product reviews updates in September 2022.

project.

the work.

The work combined E-E-A-T and technical SEO around Google core, helpful content and product reviews updates in September 2022.

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E-E-A-T strategy

Implemented E-E-A-T best practices informed by Google's Quality Rater Guidelines.

Editorial opportunities

Identified new editorial content topics around game releases.

Technical SEO

Removed AMP and implemented technical SEO work intended to deliver faster pages.

Algorithm-update context

Performance was assessed around Google core, helpful content and product reviews updates in September 2022.

published outcome.

the result.

Performance improved by 22% across the comparison period, contributing to a record number of visits ahead of Black Friday 2022.

22%performance improvement

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Need a practical next step?

Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.

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