project.
the work.
Across the Zoopla property portfolio, I grew PrimeLocation by creating and improving location pages and developing content separately from Zoopla so each brand could build its own organic-search footprint.
Location search coverage
Created new location pages to extend PrimeLocation visibility across more place-led property searches.
Location-page optimisation
Optimised existing location pages to strengthen their relevance and organic performance around the areas they served.
Portfolio differentiation
Developed PrimeLocation content separately from Zoopla so the two property brands were not relying on the same location-page content and positioning.
documented outcome.
the result.
The location-page work broadened PrimeLocation search coverage while giving the brand a more distinct organic footprint from Zoopla. Documented results show organic traffic up 41% year-on-year and leads up 35% year-on-year.
get in touch.
Need a practical next step?
Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.