Author: Jonathan Stringer
Generative Engine Optimisation is a New Era for Content Visibility
Generative Engine Optimisation might be a new path of visibility for content within an AI-driven environment created by ChatGPT, Google Bard, or Perplexity. Traditional search engine optimisation, or SEO, has been about improving rankings on search engines such as Google. On the other hand, GEO targets the AI platforms that synthesize information to offer an…
8 Tips on How to Prepare for Black Friday & Cyber Monday 2024
As Black Friday approaches, ecommerce brands must fine-tune their SEO strategies to capitalise on the massive demand it generates. I have put together this guide on what to do from an SEO perspective to ensure your website is ready to maximise visibility, traffic, and sales. To get you started, here are the days of Black…
How to Create Content that Connects with Audiences
In today’s digital era, content has emerged as a cornerstone of effective marketing strategies and AI has blown it up even further. It’s the driving force that attracts, engages, and ultimately converts audiences, establishing a strong brand presence and fostering lasting relationships. Understanding the complexities of content creation is crucial for crafting compelling and impactful…
What are Canonical Tags and Why Use them?
If you’re new to SEO and learning about canonical tags, I have written this guide to help you understand how canonical tags can play a pivotal role in getting content indexed and ranking in search engines. Canonical tags are used to fix duplicate content issues. This guide explores the different types of website technical issues…
AI for SEO? It Frees Up Your Time for More Important Tasks
The SEO landscape has changed so much with the integration of Artificial Intelligence (AI), prompting marketing teams to rethink their strategies. This article explores the influence of AI on SEO and how it has helped create efficiency with day-to-day tasks. Basically, it helps you save time on things that historically have taken a long, long,…
