Content, SEO & AI
Semantic SEO: what it is and how to optimise for it
Semantic SEO focuses on context: the meaning behind a query, the intent driving it, and the related concepts that help a page fully satisfy…
Jonathan Stringer
With over 20 years of SEO experience across eCommerce, travel, real estate, and B2B sectors, Jonathan has led teams in-house, at agencies, and as a consultant. His expertise lies in technical SEO, data-driven audits, and scalable strategies.
Content, Marketing
How to Find Keyword Opportunities Using Google Search Console
A Simple GSC Method to Uncover High-Demand Keyword Opportunities. When it comes to finding new keyword opportunities, most marketers jump straight into third-party tools.…
Marketing, SEO & AI
How SEO is a long-term, user-focused strategy
SEO works best as an ongoing, user-led discipline rather than a one-off task. Rankings change as search demand shifts, competitors improve, and search engines…
Content
How to Use Structured Data for Local SEO
Estate agents that advertise property to rent or for sale can appear for search terms such as “property to rent in Hove” in Google.…
Technical
How to Extract Canonical URLs in Google Sheets Using Python
If you’re managing a large list of URLs and want to quickly check their canonical URLs but do not have access to a website…
Content, Technical
How to Optimise a Product Data Feed for Google Merchant Center
Google Merchant Center is a tool for eCommerce websites and it can help you increase their visibility on Google Shopping, Search, and Ads. Your…
Technical
How to Add an Author Bio on Author Archives in WordPress
Many WordPress themes do not automatically display an author biography on author archive pages. Here is an example of the one on this website…
Technical
How to Add Image Links in a Custom WordPress XML Sitemap
XML sitemaps play an important role in SEO. They help search engines discover and index different pages from your website. This is especially useful…
Content
How to Structure a Blog Post
Blogging can help a small business generate demand and improve brand awareness. A well-structured blog post can also support organic visibility and engagement when…
Content
How To Use Keywords Everywhere for Keyword Research
One of the first things to understand before you start writing content is how your readers will connect with the information you are writing…
Technical
How to Build a Custom XML Sitemap in WordPress
XML sitemaps are important for SEO, it provides a list of pages for search engines to crawl from your website. They can also be…
Content, Distribution & Reputation, Technical
How to Start a Basic SEO Strategy in 5 Steps
Search engine optimisation (SEO) is a way small businesses can generate traffic to their website. A well-structured SEO campaign can become part of your…