Marketing
What is an SEO consultant? Clear explanation and hiring checklist
What an SEO consultant does, when to hire one and a step-by-step checklist to evaluate candidates for your UK business.
Jonathan Stringer
With over 20 years of SEO experience across eCommerce, travel, real estate, and B2B sectors, Jonathan has led teams in-house, at agencies, and as a consultant. His expertise lies in technical SEO, data-driven audits, and scalable strategies.
Marketing, SEO & AI
Which retail search queries actually trigger a Local Pack? An 8-market study
Original STRINGERSEO research analysing 880 anonymised retail search queries across eight European markets. Retailers may be measuring local search visibility with the wrong keywords.…
Content
How to use Haplo Online for publishing draft-ready content
Step-by-step guide to using Haplo Online for automated content generation. Set up tests, workflows and governance to scale content for your SME or startup.
Technical
How to improve crawl rate: audit, fixes and monitoring
Practical guide to improve your site’s crawl rate. Step-by-step audit, priority fixes (server, sitemaps, robots, links) and monitoring with Search Console.
Content
Optimise content with a priority-first workflow
Practical, step-by-step guide on how to optimise content for SEO and user intent. Prioritise updates, improve structure, meta tags, links and measure impact.
Content, Distribution & Reputation
What happened to infographics and SEO?
A concise guide to why infographics no longer deliver the same SEO returns and what to do instead. Practical steps for creation, optimisation and…
Distribution & Reputation, Marketing
Entity-based SEO and the knowledge graph
A practical guide to using the knowledge graph in entity-based SEO. Prioritised audits, schema/JSON-LD, entity linking and measurement steps you can apply.
Distribution & Reputation, SEO & AI
How digital PR helps brands appear in AI overviews
Practical guide to using digital PR to increase the chance your brand is cited in Google AI Overviews. Tactics, a prioritised checklist and measurement…
SEO & AI
A practical overview and use cases for Google AI Overviews
A practical guide to Google AI: understand key features, common applications and practical considerations for businesses and developers.
Content
How to use SerpApi for keyword research (step-by-step with Python examples)
SerpApi is a third-party service that captures and parses search engine results pages (SERPs) and returns structured data (typically JSON). It can support keyword…
Technical
How to Automate Keyword Research with Keywords Everywhere and Google Sheets
If you’re working on keyword research in Google Sheets, you know how tedious it can be to copy‐and‐paste keywords and search volume data manually…
Marketing
10 Steps to Evaluate an SEO Agency
Handing a website’s SEO to an agency means trusting a third party with growth targets, budgets, and brand reputation. If progress feels unclear, deliverables…