recovery. rankings. revenue.

lowcostholidays SEO recovery.

A Head of SEO secondment during a period affected by an SEO penalty and subsequent organic-search recovery.

project.

the work.

I was Head of SEO at lowcostholidays, seconded from Addmustard, during a period in which documented results show the site as being affected by an SEO penalty.

SEO leadership

The role was Head of SEO, seconded from Addmustard, from March 2015 to April 2016.

Penalty context

Documented results show organic traffic down 11% year-on-year during the SEO penalty.

Recovery context

Documented results show that the penalty was eventually removed and 14% of organic traffic was recuperated.

documented outcome.

the result.

Organic net revenue increased 5% year-on-year and average rankings increased 6%. Documented results also show 14% of organic traffic recuperated after the SEO penalty was removed.

5%organic net revenue growth YoY
6%average ranking growth
14%organic traffic recuperated

schedule a meeting.

Need a practical next step?

Share the problem, the current website and what you are trying to achieve. I can then scope the work around the evidence rather than a preset package.

schedule a meeting