Content
How to use Haplo Online for publishing draft-ready content
Step-by-step guide to using Haplo Online for automated content generation. Set up tests, workflows and governance to scale content for your SME or startup.
Content
Content
Optimise content with a priority-first workflow
Practical, step-by-step guide on how to optimise content for SEO and user intent. Prioritise updates, improve structure, meta tags, links and measure impact.
Content, Distribution & Reputation
What happened to infographics and SEO?
A concise guide to why infographics no longer deliver the same SEO returns and what to do instead. Practical steps for creation, optimisation and…
Content
How to use SerpApi for keyword research (step-by-step with Python examples)
SerpApi is a third-party service that captures and parses search engine results pages (SERPs) and returns structured data (typically JSON). It can support keyword…
Content, SEO & AI
Semantic SEO: what it is and how to optimise for it
Semantic SEO focuses on context: the meaning behind a query, the intent driving it, and the related concepts that help a page fully satisfy…
Content, Marketing
How to Find Keyword Opportunities Using Google Search Console
A Simple GSC Method to Uncover High-Demand Keyword Opportunities. When it comes to finding new keyword opportunities, most marketers jump straight into third-party tools.…
Content
How to Use Structured Data for Local SEO
Estate agents that advertise property to rent or for sale can appear for search terms such as “property to rent in Hove” in Google.…
Content, Technical
How to Optimise a Product Data Feed for Google Merchant Center
Google Merchant Center is a tool for eCommerce websites and it can help you increase their visibility on Google Shopping, Search, and Ads. Your…
Content
How to Structure a Blog Post
Blogging can help a small business generate demand and improve brand awareness. A well-structured blog post can also support organic visibility and engagement when…
Content
How To Use Keywords Everywhere for Keyword Research
One of the first things to understand before you start writing content is how your readers will connect with the information you are writing…
Content, Distribution & Reputation, Technical
How to Start a Basic SEO Strategy in 5 Steps
Search engine optimisation (SEO) is a way small businesses can generate traffic to their website. A well-structured SEO campaign can become part of your…
Content, Technical
How to Create a WordPress Plugin to Warn Content Editors About Long URLs
URLs are a very important part of user experience and SEO. A long URL may confuse users, it will definitly make it harder for…