Marketing
What is an SEO consultant? Clear explanation and hiring checklist
What an SEO consultant does, when to hire one and a step-by-step checklist to evaluate candidates for your UK business.
Marketing
Marketing, SEO & AI
Which retail search queries actually trigger a Local Pack? An 8-market study
Original STRINGERSEO research analysing 880 anonymised retail search queries across eight European markets. Retailers may be measuring local search visibility with the wrong keywords.…
Distribution & Reputation, Marketing
Entity-based SEO and the knowledge graph
A practical guide to using the knowledge graph in entity-based SEO. Prioritised audits, schema/JSON-LD, entity linking and measurement steps you can apply.
Marketing
10 Steps to Evaluate an SEO Agency
Handing a website’s SEO to an agency means trusting a third party with growth targets, budgets, and brand reputation. If progress feels unclear, deliverables…
Content, Marketing
How to Find Keyword Opportunities Using Google Search Console
A Simple GSC Method to Uncover High-Demand Keyword Opportunities. When it comes to finding new keyword opportunities, most marketers jump straight into third-party tools.…
Marketing, SEO & AI
How SEO is a long-term, user-focused strategy
SEO works best as an ongoing, user-led discipline rather than a one-off task. Rankings change as search demand shifts, competitors improve, and search engines…